Our story was never meant to begin in a boardroom. It began quietly, in college - where Hardik, guided by logic and precision, and Erica, led by instinct and imagination, crossed paths. Two distinct worlds - technology and art - drawn together by a shared belief: that true beauty lies in originality.

When the time came to propose, Erica chose not to follow tradition. She wasn’t searching for a ring that already existed - she was searching for meaning. With nothing but pencil and paper, she hand-sketched a design that had never been seen before. It was bold, emotional, and unapologetically different - a reflection of love that refused to be ordinary.

When Hardik saw the sketch, he understood immediately. This was not just a ring - it was a vision. His answer was an effortless “Yes,” and with it came a realization: the world of fine jewelry had become repetitive, mass-produced, and disconnected from emotion. Together, they set out to build something rare - a jewelry house where artistry and precision exist in perfect harmony.

Today, Hardik and Erica are fully devoted to Erica Fine Jewelry.

Hardik brings each creation to life through high-precision CAD engineering, translating artistic ideas into technically flawless forms. Erica is the soul of the brand - the designer, the innovator, and the face clients come to know and trust. From the first hand-drawn sketch to the final conversation with a client, she remains intimately involved in every stage of the journey.

As demand for Erica Fine Jewelry grew, so did the responsibility to protect quality, integrity, and accessibility. To achieve this, we expanded thoughtfully, establishing dedicated ateliers in Dubai, India, and Vietnam. Every design remains conceived, sketched, and artistically directed in the UK, while our international workshops are led by highly skilled master craftsmen - many with decades of experience - who execute each piece with exceptional precision and care.

This global atelier model allows us to preserve uncompromising craftsmanship while managing labor efficiently - ensuring that value is invested where it matters most: in design, materials, and enduring artistry.

Hardik and Erica believe that true luxury lies in substance, not excess. By avoiding traditional middlemen and high-rent retail structures, they focus every investment on craftsmanship, materials, and design - allowing each piece to retain both its integrity and its value.

Despite our international presence, the heart of our craft remains in the UK. Erica and Hardik continue to personally oversee UK orders, with select pieces still handcrafted and finished in our UK workshop - maintaining the intimacy, attention, and authenticity that define our brand.

Every piece we create carries the spirit of that first hand-drawn ring - emotion-led, meticulously crafted, and designed to stand apart. What began as a single sketch has become a legacy of refined luxury, rare artistry, and love made tangible.